Taylor Swift, pop icon and America sweetheart is one of the most successful artists of all time and her latest album “Folklore” is another hit in the making. This time, she breaks into the Indie pop genre and unlike her other albums, with their calculated marketing strategies, she shocked her fans with an official release on July 24th, just 24 hours after posting about it.
Working together with artists Bon Iver and Aaron Dessner, the 16 songs arrived less than a year after Swift’s 2019 album, Lover. It has 16 tracks with the limited edition physical deluxe edition containing a bonus track titled The Lakes on it.
On her album’s release, Swift tweeted out, “In isolation, my imagination has run wild and this album is the result. I’ve told these stories to the best of my ability with all the love, wonder, and whimsy they deserve. Now it’s up to you to pass them down. folklore is out now: https://taylor.lnk.to/folklore (sic).”
It is the 8th album released by her, conceived during the isolation of the coronavirus pandemic, making it another groundbreaking achievement for this 10-time Grammy-winning artist.
And the rave reviews seem to back it up with Rolling Stone magazine terming Folklore “the most head-spinning, heart-breaking, emotionally ambitious songs of her life.” Billboard and Variety wax on about the vision and daring of her artistry.
Upon the release of her 8th album, her “squad” of longtime celebrity friends like Selena Gomez, Gigi Hadid and Blake Lively also came together to publicly cheer her on with special messages on their Instagram stories about how much they love her latest album.
She shocked her fans by releasing it in typical secretive fashion, with co-writer Aaron Dessner even keeping it a secret from his 8-year-old daughter.
In lighter news, rumours around the lyrics of her new songs abound with fans convinced they contain a secret message about a breakup with her boyfriend Joe Alwyn but the couple remains typically close-mouthed about their relationship.
Hilariously, the fans have also decided that the song, ‘Betty’ alludes to the name of Blake Lively and Ryan Reynolds’ third child. Only time will tell if their theories hold any salt and if there are any more nuggets of information buried in her newest album.
The way that Taylor used the names Inez and James in Betty because those are the names of Blake and Ryan’s children ?? she really does love those kids
— Cristina ? (@TheBookofTaylor) July 24, 2020
— bk (@BritleyLoeffle1) July 24, 2020